A Rough Start

Because of the random inspiration I got from a creative choreography I am working with, I made my mind to start my own career when I go back to Shanghai. I will try to have a studio to do event design and planning. After the crazy brainstorming stage, more actual things need to be carried into execution from this month. First thing has to be settled down is the logo design. I guess it's better to leave it to professionals but I also want to see how much I can do. This strong motivation drove me to install the Photoshop Software and started to learn with my great working Enthusiasm. Very soon I realized that it was really impossible to design my desirable logo with my crappy PS skill. I know it's just easy to stop and find a graphic designer to do that. But I'm just not resigned to defeat. After a splendid sleep, I figured out something and here are my latest sample work!!!

logo and slogan:

Basically the inspiration comes from ancient Chinese calligraphy. I really love the feeling which the ink and washing drawing bring. In Chinese, the "round" or "circle" means something propitious. That's why most of Chinese family use round table instead of square one. It's a symbol of reunion. I decide to make the logo looks like a round seal, which quite match the business of studio -- design and plan tailor-made wedding/cocktail reception/Anniversary banquet,etc.

The process of naming is quite painful. I feel very relieved when it's settled down. The Chinese character "锦" originally means luxuriant brocade, as an adjective, it also means beautiful and splendid. "思" means think, consider, used as noun, it means concept and inspiration as well. These two characters are beautiful together, both in writing and pronunciation. They look amazingly gorgeous in Chinese cursive script calligraphy. I only hope it won't sound weird in some of Chinese accents.

The letter paper


The name of the fishes on the logo is red fancy carp. In China, it's a great mascot in Chinese ancient art of placement--Fengshui. (Chinese geomantic omen). Given the name of "锦鲤", fancy carp is a symbol of fortune and luck. When I decide to add some decoration on the logo, it just came to my mind so naturally. I followed the feeling and actually it looks really nice.

OK for now. What's the opinion you can give then? :)